Kansei Engineering: Development Methodology

Suchada Sitjongsataporn

Department of Electronic Engineering, Mahanakorn University of Technology

140 Cheum-samphan Rd., Nong-chok, Bangkok, Thailand 10530

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Masao Kasuga

Graduate School of Engineering, Utsunomiya University

7-1-2 Yoto, Utsunomiya-shi, Tochigi 321-8585, Japan

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Sakushin Gakuin University 908 Takeshita-machi, Utsunomiya, 321-3295, Japan

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Manuscript received January 15, 2013

Revised May 20, 2013


ABSTRACT

Kansei engineering, sometimes referred to as ‘affective engineering’, is the foremost product development methodology by translating customer’s psychological feeling and needs on this product into product’s design parameters. This process allows you to model customer’s instantaneous feeling and emotions for ensuring your product or service evokes desirable customer’s emotional responses. It was developed in Japan in the early of 1970s and now is widely spread among Japanese companies. In the early of 2000s, it has been new departures for Kansei engineering that is in the applied science, psychology and neural sciences. In this paper, the Kansei engineering is discussed in the various topics in Japanese lifestyle such as business and multimedia information processing. The authors took a general view of them in relation to knowledge based on engineering from the view points of the own authors.

 

Keywords: Kansei engineering, affective engineering, Kansei business, multimedia information processing, human beings, comfortable lifestyle.

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